RISC partner working to change perception of older adults

July 25, 2018

Linda Anderson, Media and Ageism project coordinator with the Saskatchewan Seniors Mechanism (SSM), recently spoke with paNOW about working to change the perception of older adults in the media.

Linda Anderson recently spoke to paNOW regarding a RISC project about how older adults are perceived in the media.
Linda Anderson recently spoke to paNOW regarding a RISC project about how older adults are perceived in the media.

The SSM project is using media monitoring tools to track and evaluate media reporting on issues involving older adults. Stories coming from radio, newspapers and television can influence how older adults are viewed. Many stories in the media involving older adults were about age milestones, retirement, or used terms such as "spry" or "feisty." 

The SSM program is one of a handful of projects under the Reducing Isolation of Seniors Collective (RISC). The collective also includes the Alzheimer's Society of Saskatchewan, the Canadian Red Cross (Saskatchewan), and the Lifelong Learning Centre at the University of Regina. Each organization is conducting one or more projects that address social isolation of older adults. Guiding the work of teh collective is the Saskatchewan Impact Plan, outlining the goals and outcomes for each organization's RISC projects. 

With funding from the New Horizons for Seniors program through Employment and Social Development Canada, SPHERU, has been collaborating with provincial agencies to evaluate the effectiveness of programs to reduce social isolation experienced by older adults in Saskatchewan.

Leading the team of SPHERU researchers is Dr. Bonnie Jeffery, along with Evaluation Oversight Committee members Dr. Tom McIntosh, Dr. Nuelle Novik, and Dr. Chad Nilson of Living Skies centre for Social Inquiry. SPHERU's role in the collective is to conduct an evaluation to assess the outcomes of teh Saskatchewan Impact Plan.

paNOW's full story is available online


 

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